# - Why Are They Super Important?
Posted on 5th August 2024 at 12:35
Hello August, Hello Summer Holidays.
This months topic is on the very import subject of hashtags, and why they are so important when it comes to promoting your business product and services online!
As we know you have the classics #seflie #photooftheday #foodie, but what do we really know about the best use of hashtags. Now those magical little words that make your online presence go from zero to hero and can sometimes even make you an internet sensation overnight, WHEN used right!
Now looking at the secret sauce to making hashtags actually work for your business, it's all about finding that sweet spot of relevance and making sure you target a niche audience that works with your branding. I always think you shouldnt overdo it with hashtags though, too many can be a major turn-off, no one wants to read line after line about #mood #boringday #imbored and so on …
So, I suppose you want to know why are hashtags are so essential for social media? Well to start with they help with getting your content discovered by fresh new eyes. Relevant hashtags are pretty much saying "Hey, I'm talking about this thing, and if you're interested in this thing, then you'll probably like my post!" and pretty much that's what you want as a business! You want people who relevant interest to see your stuff!
Try to put yourself in the shoes of your audience, how are they feeling at any given time or on a certain day? What are their pain points that you can help with? What's topical or in the news? What are they searching for to find help?
Even if someone doesn’t follow you YET, they will see your post just from the use of your hashtag, your post will get you results and you don’t even know it yet!
Make sure to keep it fresh, careful curate a wonderful cocktail of keywords that make not only your content stand out, but YOU stand out from the crowd. Excite your followers, use trends and key words that really showcase what you have to offer!
If you use the right mix, you’ll be sipping on success in no time!!
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