Social Media Marketing Not Working? You’re Doing it Wrong!
Posted on 6th September 2021 at 20:21
As with most things marketing, there is a right way and a wrong way to do things and social media is no exception. Whether you’re a start-up or a well-established franchise, social media marketing is essential to reaching large audiences for a relatively low cost whilst building credibility and allowing your customers to get to know you better.
Remember Your Audience
It’s important to remember that each business is different so there is no “one size fits all” approach as one thing may work extremely well for one business and not at all well for another. It’s all about tailoring your content to your target audience to get the best results. This goes hand-in-hand with your brand and what your customers, both current and prospective, expect from your business. Our audits analyse data gathered from your platforms which allows us to see what your audience loves to see and what they don’t care for as much. Your content can then be created with your audience in mind, whether that’s continued to be done by yourself or by our superstar team of content creators, like us!
Whilst you don’t have to attach media to every single post you do, it does go a long way in helping your posts be seen by more people. Image and video content tends to be ranked higher in the Twitter and Facebook algorithms and something eye-catching will make those users stop at your post. This is called an impression but this can be quite passive and doesn’t necessarily mean they are interested in your post. However, if they were to then click on it, like it, react to it, comment, reply, retweet or share, that would be an engagement. This means that the user is interested in the post.
According to BuzzSumo, Facebook posts with images receive 2.3x more engagements than those without. Our team have years of experience in online marketing and can create some stunning media to enhance your brand and boost engagements.
Seek Professional Help
There are so many places to go to for help when it comes to your social media marketing. You can read research, articles and blogs aplenty but until you actually put the advice into practice, it’s impossible to see what works for you. It’s one thing knowing what you need to do but it’s another thing knowing how to do it. That’s why we’d always suggest talking to social media experts like us! We can fully manage your profiles so you can focus on running your business. We’ll have a chat about your targets, analyse your profiles and put together a bespoke marketing package that suits your business down to a t.
We’re always at the other end of the phone or an email so get in touch for a chat to learn more about we can help your business succeed online. In the meantime, please do take advantage of our free stuff to get you on the right track.
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