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The '2019 Topics and Trends' report highlights topics of conversation that have seen consistent growth and engagement. 
At the end of 2018, Facebook released a new, 33-page report which identified key trends that have seen significant increases in discussion volume in 2018, and also look set to become more significant focal points in the next year. The '2019 Topics and Trends' report highlights topics of conversation that have seen consistent growth and engagement. 
 
The full report is free to access, and the team at Specky & Ginge have given it a good read so that we can provide a range of insights and data trends which will help our digital marketing offering. 
 
The data is separated into 7 categories - 'Beauty & Fashion', 'Commerce', 'Entertainment', 'Food & Drink', 'Mind & Body', 'Science & Technology' and 'Travel & Leisure'. Each has it's own specific insights and trend charts, providing an overview of the key shifts. 
 
One of the added benefits in the new report is that Facebook shows data from the conversations trends over the past 2 years, so you can get a better idea of how each has evolved. This helps us make sure we are creating content and ideas for your business that are still relevant, and still trending. There is no point concentrating on anything that is no longer a popular topic. 
 
It's been really interesting for us as a digital marketing agency, to see the gradual evolution of each, and to compare so that we can offer you the best possible service. 
 
There are all sorts of interesting nuggets of info in the report, and it's definitely worth you taking a look as a business. The trends identified might just help us hone in on some key elements to help us guide you in your 2019 planning and approach. 
 
You can download Facebook's full '2019 Topics and Trends Report' by clicking the thumbs up Facebook image here. 
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